We offer solutions for integrated business development in the region. The agency’s team has relevant experience and helps companies adapt products and strategies to local characteristics, which allows minimizing risks and increasing profits. Areas of expertise include project management, market analysis, strategic planning and brand development. INQUEST accompanies projects at all stages, creating a solid foundation for a successful start and scaling in the MENA market.
Our mission
To help companies achieve ambitious goals by offering and implementing strategic solutions. We develop
our clients' business by adapting it to the unique business environment of the Middle East.
More than 50% of the growth comes from non-resource industries, creating new opportunities for startups and innovative projects
In the coming years, countries in the region plan to invest in infrastructure projects, which increases access to financing for innovative and technologically advanced projects that can support national economic goals
In MENA countries in 2024, which makes it important to have a professionally built marketing strategy to attract customer attention and create demand
- Market research and understanding of customer needs
- Product packaging in accordance with local requirements
- Use of innovations in the product
- Professionalism of the operational team
- Effective marketing strategy
- Financial resources
consulting
- Developing an optimal financial payment model for your business
- Organization of international payments
- Opening a multi-currency account for your company
consulting
- Analysis of the company's level of technology
- Development of IT strategy
- Application development
- Launch of the project
- Project management
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Olesya KhovrikoCEO -
Anastasia GudkovaProject Manager -
Natalia MartynovaProduct Manager -
Alexandra YurlovaCustomer Service Manager
In the current context of globalization, the countries of the Middle East and North Africa are undergoing a rapid digital transformation and are actively seeking partners to expand their economies beyond the traditional oil and gas sectors.
Today, Russian businesses see enormous potential for strengthening ties with these regions. Economic and technological bridges created between Russia
and the MENA countries can become a catalyst for the implementation of breakthrough projects and mutually beneficial solutions.
Economic ties and investment prospects
Currently, about 10% of Russian exports go to the Middle East, which underlines the importance of this region for the Russian economy. But in addition to exports, Russian businessmen are showing growing interest in investing
in the digital ecosystems of the MENA countries. This is not surprising, because the region has a unique characteristic — a rapidly developing innovative environment, which is actively supported by local governments and the private sector.
The attractiveness of the UAE for technology companies
The UAE, being one of the key countries in the region, is striving to go beyond the oil sector and is actively developing new areas of the economy, including technological
and scientific developments. Russian companies find a reliable partner in the UAE, which is not only open to innovation, but also actively promotes the creation of conditions for scaling startups.
Special attention is paid to investments and support of government programs that are aimed at helping young companies. Local investors are ready to support startups that demonstrate real growth potential and offer solutions adapted to the needs of the region.
Recommendations for startups and investors
In the MENA market, not only the functionality of the product is important, but also the company’s ability to scale. Investors in the region evaluate startups based on real indicators and forecasts, and not just on the founder or team. It is important that financial assessments are realistic, and the business strategy is well-thought-out.
Russian startups are encouraged to actively participate in local events,
such as GITEX, where they can demonstrate their solutions and attract the attention of investors. Conducting business missions and participating in key events helps not only validate business plans, but also establish strong ties
with local partners, and this is an important part of negotiations for the local mentality. If you are looking at this market, keep in mind that business communication here is different from the European one we are used to. You can read more about this in our materials and in available sources on the Internet.
Investors
Investors in the MENA region often offer not only financing, but also distribution of products, which allows for faster market entry and synergy between the business and local partners. Finding an investor with assets that will be in synergy with the startup’s product is an important step for successful work in the region.
Understanding the specifics of the region
Each country in the MENA region has its own characteristics and approaches to digital transformation. For example, the Gulf countries and Egypt offer different conditions for work. To successfully enter the markets, it is necessary to take these differences into account and adapt your products and solutions to local requirements.
But, it is important to note that each region has its own attractive features, when choosing a new region, it is necessary to weigh all the advantages and features. For example, Egypt, which has stable business ties with Russia, is becoming an important player for development in the region. Particular attention is paid to cooperation in the field of information technology, especially in the educational system and outsourcing. Egypt can become not only a partner for the implementation of projects in MENA, but also a bridge to other regional markets.
The Future of Cooperation
Experts predict that in the next 10 years, the MENA and African market will grow to $ 420 billion, which opens up huge opportunities for technology companies. Russia and the MENA countries can become key partners in creating joint platforms and ecosystems for the implementation of innovative projects and the exchange of experience. The Strategic Vision of the UAE The UAE is committed to creating open markets and eliminating bureaucratic barriers. With plans to invest $ 200 billion by 2031 in industry and technology, the country continues to be one of the leading players in the global innovation market.
This makes the UAE and the MENA countries a promising platform for technology companies from around the world striving for global growth. With active government support and investment, the countries of the region offer unique opportunities for startups and innovation. Russia has already begun to successfully integrate into this process, strengthening its position and actively promoting the development of technologies in cooperation with MENA, which opens up new prospects for both sides. And this direction continues to actively gain momentum, therefore, companies in Russia now have an excellent chance to establish partnerships and investment relations.
18.10.2024
The United Arab Emirates is the economic hub of the Middle East, where business ties are rapidly developing. To effectively conduct business here, it is important to understand local norms of etiquette and business communication, which help build trust and avoid misunderstandings. This is especially true in a multicultural country where more than 80% of the population are foreigners, and local traditions and Islam play a key role.
Business Culture in the UAE: From Tradition to Modernity
The business culture of the UAE combines commitment to local traditions with active integration of the Western approach. This is one of the most modern countries in the region, where personal connections and respect for elders are highly valued. But at the same time, much is built on informal interactions and trust. It is important for foreigners to demonstrate respect for traditional values in order to gain the trust of local partners.
For example, concluding contracts with large companies in Dubai or Abu Dhabi often begins with a personal meeting. Therefore, initial contact and maintaining mutual respect can be even more important than the terms of the deal itself.
The role of time and patience
In the UAE, time often flows differently than in Western countries, especially in business negotiations. It is important to remember that here the approach to deadlines is flexible, and waiting itself can be seen as a natural part of the process. For example, a business meeting may start later than planned, and negotiations may take longer than expected. This should not be perceived as disrespect — rather, it indicates the high importance of the issue under discussion.
Tip: plan meetings with extra time and do not show impatience. This will demonstrate your understanding of local business ethics and your willingness to work for a long-term relationship.
Dress and personal appearance
Appearance plays a significant role in the UAE business environment. Men usually wear conservative suits, and women — closed outfits, which also emphasize professionalism. Although the dress code may vary from company to company, respect for cultural norms should be noticeable.
For example, an American software company described how it failed to win over a client in Abu Dhabi during an initial meeting. After investigating the reason, it turned out that the team’s informal appearance was perceived as disrespect for the seriousness of the meeting.
Traditions and religious norms
Respecting religious customs, particularly those related to Islam, is important for successful business relationships. For example, business activity often slows down during prayer times (5 times a day) and the holy month of Ramadan. Attitudes towards alcohol also vary: many Emirates prohibit alcohol consumption at social events, and this should be respected.
Tip: Check with local partners about their rules in advance, avoid meeting during prayer times, and plan your interactions around Ramadan. Showing respect for these norms will enhance your reputation.
Communication and Negotiation Rules
Communication in the UAE can seem indirect. The concept of "face" comes to the fore: for locals, it is important to avoid awkward situations and loss of reputation. Criticism, especially open criticism, is considered unacceptable, even if it is intended in a constructive direction. Body language is also valued: direct eye contact demonstrates confidence and sincerity, but it is necessary to maintain a balance so as not to appear aggressive.
Gifts and courtesies
In the UAE, gift giving at business meetings is not a common custom. However, if you want to emphasize the importance of the relationship, it is better to give something meaningful, such as a souvenir from your home country or a high-quality gift. Beware of expensive gifts, as they can be perceived as a bribe.
Women in Business
Despite traditional norms, the role of women in business in the UAE is actively developing. Women are actively involved in business life and occupy key positions in government and business. However, foreign women, especially those working with government agencies, are expected to adhere to respectful norms, such as modest clothing and a restrained tone in communication.
Effective Business Strategies
In the UAE business world, relying on trust and personal connections pays off a hundredfold. Effective strategies include participating in professional events, forums and exhibitions, such as GITEX in Dubai or ADIPEC in Abu Dhabi, where you can establish contacts with local business representatives. Participation in such events is a way to gain a deep understanding of local specifics and establish strong partnerships.
If you are looking for a reliable partner with whom you are ready to enter a new market, our agency team will be happy to help you develop and implement a scaling strategy. Understanding the UAE business culture requires flexibility, patience and respect for traditions. It is important not only to observe business etiquette, but also to show interest in the culture and be ready for long-term relationships. The UAE is a dynamically developing market where companies with the right approach can achieve outstanding results, especially if they know how to balance innovation with respect for the foundations.
02.10.2024
The markets of the Middle East and North Africa offer enormous potential for Russian companies. The Emirates, Saudi Arabia, Egypt and Morocco are rapidly developing economies where Russian entrepreneurs can find many opportunities, especially given their diversification and investment in innovation and infrastructure.
Let’s look at why the MENA markets are so attractive, which industries are the most promising to work in and what features should be taken into account when entering this region.
Economic Growth and Investment Attractiveness of MENA
The MENA economies are showing stable growth: according to forecasts, by 2025 the region will attract even more foreign investment due to its openness policy, as well as significant government development programs. The MENA countries' GDP in 2023 was more than $ 3 trillion, and its annual growth is 2−3% depending on the country and sector.
Through initiatives such as Saudi Arabia’s Vision 2030 and UAE Vision 2031, MENA governments actively support investors through the creation of free economic zones (FEZs), tax incentives, and other incentives. These programs include attracting foreign technology and creating opportunities for various industries such as oil and gas, renewable energy, tourism, transport, and agriculture. Russia, with its experience in such areas, can offer its solutions and products in these markets.
Areas with the greatest potential for Russian companies
The following are among the most promising industries for Russian companies:
— Energy and renewable energy technologies
Russian companies can offer technologies and services in the field of oil and gas production, processing, and the development of alternative energy sources. According to the International Energy Agency, MENA countries plan to invest about $ 200 billion in projects in this area by 2030.
— Construction and infrastructure
The rapid development of urban infrastructure, including the construction of "smart cities" in the UAE and Saudi Arabia, is opening up the market for construction and engineering companies. Interest in Russian construction materials and technologies is growing in MENA, and Russian companies can take a worthy place in the market.
— Agro-industrial complex
The demand for food and agricultural machinery is constantly increasing. Russia, as a major wheat exporter, can strengthen its position by expanding supplies and establishing production facilities in the region.
— IT and telecommunications
Digitalization and artificial intelligence services are in demand throughout the region. Russian IT developments, from cybersecurity to financial technologies, can become a significant contribution to the development of the digital infrastructure of MENA.
Free economic zones as a tool for business development
For Russian businesses, free economic zones (FEZs) in MENA countries are an excellent opportunity to enter new markets with minimal costs. The most popular FEZs in the region offer preferential taxation, ease of registration, and the ability to own a company without the participation of local partners, which is very convenient for foreigners.
An example of popular FEZs for business:
— UAE (IFZA, DMCC, JAFZA) — flexible registration conditions and ease of doing business attract thousands of foreign companies.
— Saudi Arabia — within the framework of Vision 2030, there is active development of the FEZ with benefits for companies in the field of logistics and production.
— Morocco (Tangier Free Zone) — favorable conditions for the export and import of goods via the Mediterranean Sea.
Each country has its own characteristics and registration conditions, which depend on the goals and scale of the business. For example, DMCC in Dubai is ideal for trading precious metals and products, and IFZA is focused on consulting and technology companies.
Risks and possible barriers
As in any new market, Russian companies may face a number of barriers in the MENA countries. Let’s consider some of them:
— Competition with Western and Asian companies
Russian companies have to compete with suppliers from Europe and Asia, which are more familiar to the region.
— Customs restrictions and bureaucracy
Despite the simplification of business conditions, bureaucratic difficulties remain in some countries of the region.
Examples of successful entry into the MENA market
More and more Russian companies are starting to work in the MENA countries. For example, LUKOIL has long-standing business ties in Iraq and the UAE, while PhosAgro supplies mineral fertilizers to North African countries. These companies have not only increased their presence in the region, but have also demonstrated successful examples of cooperation and adaptation to local conditions.
In addition, Russian technology companies are also showing interest in the region: Yandex launched its platform for online taxi orders in the UAE and Saudi Arabia, offering services that are adapted to local conditions and habits.
The markets of the MENA countries offer great opportunities for Russian companies, especially in the energy, construction, agribusiness and IT sectors. At the same time, it is important to take into account local business practices, carefully prepare for entering the market and use tools such as free economic zones to simplify the registration process and receive tax benefits.
To successfully enter the MENA market, Russian entrepreneurs should not only take into account the high growth rates of the region’s economy, but also be able to adapt their products and services to the specific cultural, economic and legal features.
18.09.2024
In the context of a dynamically changing geopolitical and economic situation, the countries of the Middle East and North Africa region are becoming increasingly important for Russia as trade and investment partners. Active interaction with this region allows Russia not only to develop its own export industry, but also to expand its horizons for entering global markets through MENA. Let’s consider the current state, promising areas, key features of entering the MENA market and the role of logistics and financial centers in successful exports.
1. Current state of exports from Russia to MENA countries
Today, Russia actively supplies a wide range of goods to MENA countries. The bulk of exports are:
Food products and agricultural raw materials: Russia is the largest supplier of grain, in particular wheat. For example, Russia’s share in Egypt’s wheat imports amounted to 71% in January-November 2023.
Mineral products: This includes oil, oil products and natural gas, which are in high demand amid growing industrial production in MENA countries.
Chemical products: Fertilizers and chemicals also make up a significant portion of Russian exports.
Metals and metal products: Metallurgy products, especially aluminum and steel, remain important export components.
2. Promising export destinations
Given the changing needs of the market and its high dynamism, Russia has significant opportunities to diversify its exports:
High-tech products and IT solutions: The technology and software market is actively developing in the MENA countries, especially in the UAE and Saudi Arabia. Russia has successful cases, such as entering the market with Russian antivirus software and AI solutions.
Pharmaceuticals: The healthcare sector in the MENA countries is actively growing. Russia, for example, has established itself in this market by supplying the Sputnik V vaccine to the UAE.
Organic food: Both organic and environmentally friendly products are in demand. For example, Russian organic products are already available in some UAE supermarkets.
Construction materials: Given the active construction in the region, the supply of construction materials is becoming a promising area.
Educational programs and cooperation in the field of science: There is a growing need for training specialists and developing technologies, Russia can offer educational and scientific programs, as well as specialized equipment.
3. Features of entering the MENA market
For successful export to MENA countries, it is important to take into account the specifics of cultural, legal and economic aspects:
Cultural features: Establishing trusting relationships, observing local traditions and communication protocols are important.
Legislation and taxation: Islamic law is in force in many countries of the region, which can regulate not only financial but also trade relations.
High competition: Russian companies have to compete with suppliers from Europe, the USA and Asia. Therefore, adapting products to local standards plays an important role.
An example of successful cooperation is Rosatom, which is participating in the construction of a nuclear power plant in Egypt, developing not only economic but also scientific and technical ties.
4. Logistics and transport corridors
A key factor in the development of exports is the creation of effective transport routes. One of the most promising projects is the International North-South Transport Corridor, which connects Russia with Iran and the Indian Ocean through the Persian Gulf countries. Advantages of this route:
Reduction of delivery times: According to experts, the route allows to reduce the time of cargo transportation by 30−40%.
Savings on logistics: This is especially important for the export of perishable goods.
The project is actively supported at the level of Russian regions. For example, the Samara Region is developing a port and logistics hub for cargo handling within the framework of the North-South International Transport Corridor.
5. Financial aspects and the role of the UAE
The financial center in Dubai, known as DIFC (Dubai International Financial Centre), plays a key role in international transactions and settlements. The UAE remains an important partner for Russia in financial transactions in the context of sanctions pressure, providing Russian companies with access to international financial infrastructure and risk hedging opportunities.
6. Regional Prospects and Exit Strategy
Statistics show that the volume of trade between Russia and the MENA countries is actively growing. For example, over the past five years, trade with the UAE has increased 6-fold, and exports from Russia have exceeded imports from the UAE by 17 times.
To summarize all of the above, we note that the MENA market opens up broad opportunities for Russia not only to diversify exports, but also to expand access to new regions. Many countries in the Middle East and North Africa are becoming platforms for entering the markets of sub-Saharan Africa and South Asia.
To successfully consolidate in this market, a strategic approach, cultural adaptation, strong business ties and the creation of effective logistics chains are important. Exports to MENA are becoming an important opportunity for Russian business and a driver of growth in the non-resource sector, opening up access to new markets and strengthening Russia’s position on the international stage.
25.09.2024
The United Arab Emirates has become one of the key e-commerce hubs in the Middle East. The rapid growth of online trading in the region opens up new prospects for international companies, including Russian ones. Let’s look at the leading UAE marketplaces and their potential for Russian business expansion.
UAE e-commerce market leaders
1. Amazon
The market leader with over 15 million monthly users, Amazon offers a wide range of products, from electronics to home goods. The electronics, books, and fashion categories are particularly popular.
2. Noon
A regional giant with over 10 million monthly visitors, Noon specializes in electronics, fashion, and home goods. The company is actively expanding its presence in Saudi Arabia and Egypt.
3. Namshi
The region’s leading fashion marketplace with over 1.3 million visitors per month, Namshi offers a wide selection of fashionable clothing and accessories, targeting a youth audience.
4. Desertcart
A unique platform offering a wide range of products shipped from the US and Europe, including categories that are difficult to find in local markets. Desertcart supports local distributors by providing them with a platform to sell.
5. Dubizzle
One of the oldest platforms for selling used and new goods, from cars to electronics. The platform’s monthly audience exceeds a million users, and this is especially relevant for local sellers and companies offering unique products.
6. Ounass
A luxury marketplace focused on the premium segment. Offers designer clothing, accessories and home goods.
7. Dubaistore
Dubai’s official government-backed marketplace, focusing on promoting local brands and manufacturers.
8. Sharafdg
A popular marketplace for electronics and home appliances with a wide range and competitive prices.
9. Carrefour
A well-known hypermarket offering essential and everyday goods is actively developing its online business. There is high demand for food, household goods and children’s goods.
10. Temu
A new player in the UAE market, quickly gaining popularity due to low prices and a wide range of products. The platform has a high demand for clothing and electronics. The audience continues to grow, and the company is introducing new delivery methods to increase the speed of service.
Popular product categories
The most popular products on UAE marketplaces are:
- Electronics and gadgets
- Fashionable clothes and accessories
- Home and interior products
- Cosmetics and personal care products
- Children’s products and toys
Prospects for Russian companies
For Russian manufacturers and brands, UAE marketplaces are a promising platform for entering the Middle East market. Key advantages include:
- Wide audience reach: UAE marketplaces often work for the entire MENA region, which allows you to enter several markets at once.
- Developed logistics: large platforms such as Amazon and Noon offer effective solutions for storing and delivering goods.
- High solvency of the population: the UAE is known for its high standard of living, which creates favorable conditions for selling quality goods.
- Technological development: UAE marketplaces use advanced technologies, which simplifies integration and sales management.
Integration of Russian companies
To successfully integrate into UAE marketplaces, Russian companies are recommended to:
1. Localize content: translate product descriptions into Arabic and adapt marketing materials to the local culture.
2. Compliance with standards: ensure that products comply with local quality and certification standards.
3. Partner with local agents: cooperation with local partners can simplify the process of entering the market and resolving legal issues.
4. Adaptation of the assortment: focus on products that are most in demand in the local market, taking into account climatic and cultural features.
5. Investment in marketing: use promotional tools offered by marketplaces to increase product visibility.
The UAE e-commerce market continues to grow, and marketplaces are a key channel for international companies looking to strengthen their position in the region. In 2025, further growth of online platforms is expected, and this is a great opportunity for Russian companies to enter a new market.
It is important to note that success in this market requires careful planning, understanding of local specifics and a willingness to make long-term investments. If you are ready to scale your business and are looking for reliable partners with experience in organizing business processes in the UAE, we at InQuest Agency are always ready to answer all your questions.
25.09.2024
The United Arab Emirates has become one of the key e-commerce hubs in the Middle East. The rapid growth of online trading in the region opens up new prospects for international companies, including Russian ones. Let’s look at the leading UAE marketplaces and their potential for Russian business expansion.
UAE e-commerce market leaders
1. Amazon
The market leader with over 15 million monthly users, Amazon offers a wide range of products, from electronics to home goods. The electronics, books, and fashion categories are particularly popular.
2. Noon
A regional giant with over 10 million monthly visitors, Noon specializes in electronics, fashion, and home goods. The company is actively expanding its presence in Saudi Arabia and Egypt.
3. Namshi
The region’s leading fashion marketplace with over 1.3 million visitors per month, Namshi offers a wide selection of fashionable clothing and accessories, targeting a youth audience.
4. Desertcart
A unique platform offering a wide range of products shipped from the US and Europe, including categories that are difficult to find in local markets. Desertcart supports local distributors by providing them with a platform to sell.
5. Dubizzle
One of the oldest platforms for selling used and new goods, from cars to electronics. The platform’s monthly audience exceeds a million users, and this is especially relevant for local sellers and companies offering unique products.
6. Ounass
A luxury marketplace focused on the premium segment. Offers designer clothing, accessories and home goods.
7. Dubaistore
Dubai’s official government-backed marketplace, focusing on promoting local brands and manufacturers.
8. Sharafdg
A popular marketplace for electronics and home appliances with a wide range and competitive prices.
9. Carrefour
A well-known hypermarket offering essential and everyday goods is actively developing its online business. There is high demand for food, household goods and children’s goods.
10. Temu
A new player in the UAE market, quickly gaining popularity due to low prices and a wide range of products. The platform has a high demand for clothing and electronics. The audience continues to grow, and the company is introducing new delivery methods to increase the speed of service.
Popular product categories
The most popular products on UAE marketplaces are:
- Electronics and gadgets
- Fashionable clothes and accessories
- Home and interior products
- Cosmetics and personal care products
- Children’s products and toys
Prospects for Russian companies
For Russian manufacturers and brands, UAE marketplaces are a promising platform for entering the Middle East market. Key advantages include:
- Wide audience reach: UAE marketplaces often work for the entire MENA region, which allows you to enter several markets at once.
- Developed logistics: large platforms such as Amazon and Noon offer effective solutions for storing and delivering goods.
- High solvency of the population: the UAE is known for its high standard of living, which creates favorable conditions for selling quality goods.
- Technological development: UAE marketplaces use advanced technologies, which simplifies integration and sales management.
Integration of Russian companies
To successfully integrate into UAE marketplaces, Russian companies are recommended to:
1. Localize content: translate product descriptions into Arabic and adapt marketing materials to the local culture.
2. Compliance with standards: ensure that products comply with local quality and certification standards.
3. Partner with local agents: cooperation with local partners can simplify the process of entering the market and resolving legal issues.
4. Adaptation of the assortment: focus on products that are most in demand in the local market, taking into account climatic and cultural features.
5. Investment in marketing: use promotional tools offered by marketplaces to increase product visibility.
The UAE e-commerce market continues to grow, and marketplaces are a key channel for international companies looking to strengthen their position in the region. In 2025, further growth of online platforms is expected, and this is a great opportunity for Russian companies to enter a new market.
It is important to note that success in this market requires careful planning, understanding of local specifics and a willingness to make long-term investments. If you are ready to scale your business and are looking for reliable partners with experience in organizing business processes in the UAE, we at InQuest Agency are always ready to answer all your questions.
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- Market analysis (trends, target audience, competitors, risks)
- Business model analysis
- Business plan
- Financial plan
- Product packaging
- Business registration
- Marketing and promotion
- Search for investors
- Strategic session to define goals and objectives
- Development of a project plan with a work schedule
- Resource management (finances, employees, technologies)
- Control of work execution
- Evaluation of achieved results
We will assemble a project team of professionals and implement it until it reaches operational status.
- Assessment of infrastructure, IT systems and processes
- Assessment of software, security and data
- Determination of maturity level (comparison with industry best practices and global standards)
- Detection of risks in the field of information security, and determination of tools for their minimization
- Detailed report with assessment and recommendations for automation
2.Development of IT strategy
- Defining business goals and priorities
- Preparing a long-term plan that takes into account budget and resources
- Developing implementation stages and milestones for technology implementation
3.Application development
- Design of product interface
- Preparation of technical specifications
- Layout, front-end, back-end programming
- Testing and launch of the service
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4.1. Personal data subjects have the right to:
— receive information regarding the processing of their personal data, except for cases stipulated by federal laws. The information is provided to the personal data subject by the Operator in an accessible form, and it must not contain personal data related to other personal data subjects, except in cases where there are legal grounds for disclosing such personal data. The list of information and the procedure for obtaining it are established by the Law on Personal Data;
— demand that the operator clarify his personal data, block or destroy them if the personal data are incomplete, outdated, inaccurate, illegally obtained or are not necessary for the stated purpose of processing, and also take measures provided for by law to protect their rights;
— put forward a condition of prior consent when processing personal data for the purpose of promoting goods, works and services on the market;
— to revoke consent to the processing of personal data, as well as to send a request to stop the processing of personal data;
— appeal to the authorized body for the protection of the rights of personal data subjects or in court against the illegal actions or inaction of the Operator when processing his personal data;
— to exercise other rights provided for by the legislation of the Russian Federation.
4.2. Subjects of personal data are obliged to:
— provide the Operator with reliable data about themselves;
— notify the Operator about clarification (update, change) of their personal data.
4.3. Persons who have transferred to the Operator false information about themselves, or information about another subject of personal data without the consent of the latter, are liable in accordance with the legislation of the Russian Federation.
5. Principles of personal data processing
5.1. Personal data shall be processed on a lawful and fair basis.
5.2. Personal data shall be limited to achieving specific, predetermined and lawful purposes. Processing of personal data that is incompatible with the purposes of collecting personal data shall not be permitted.
5.3. Combining databases containing personal data that are processed for purposes that are incompatible with each other shall not be permitted.
5.4. Only personal data that meet the purposes of their processing shall be processed.
5.5. The content and volume of personal data processed shall correspond to the stated purposes of processing. Excessive processing of personal data in relation to the stated purposes of their processing shall not be permitted.
5.6. When processing personal data, the accuracy of personal data, their sufficiency, and, where necessary, relevance in relation to the purposes of processing personal data shall be ensured. The Operator shall take the necessary measures and/or ensure their adoption to delete or clarify incomplete or inaccurate data.
5.7. Personal data shall be stored in a form that allows the subject of personal data to be identified, no longer than required by the purposes of processing personal data, unless the storage period for personal data is established by federal law, an agreement to which the subject of personal data is a party, beneficiary or guarantor. Processed personal data shall be destroyed or depersonalized upon achieving the purposes of processing or in the event of loss of the need to achieve these purposes, unless otherwise provided by federal law.
6. Purposes of personal data processing
- Purpose of processing: Providing the User with access to services, information and/or materials contained on the website.
- Personal data: Last name, first name, patronymic; E-mail address; Telephone numbers.
- Legal basis: Federal Law "On Information, Information Technologies and Information Protection" dated July 27, 2006 N 149-FZ.
- Types of processing of personal data: Collection, recording, systematization, accumulation, storage, destruction and depersonalization of personal data.
7. Terms of personal data processing
7.1. Personal data shall be processed with the consent of the personal data subject to the processing of his/her personal data.
7.2. Personal data shall be processed to achieve the purposes stipulated by an international treaty of the Russian Federation or by law, to exercise the functions, powers and duties imposed on the operator by the legislation of the Russian Federation.
7.3. Personal data shall be processed to administer justice, to enforce a judicial act, an act of another body or official subject to execution in accordance with the legislation of the Russian Federation on enforcement proceedings.
7.4. Personal data shall be processed to execute an agreement to which the personal data subject is a party, beneficiary or guarantor, as well as to conclude an agreement on the initiative of the personal data subject or an agreement under which the personal data subject will be a beneficiary or guarantor.
7.5. Processing of personal data is necessary for the exercise of the rights and legitimate interests of the operator or third parties or for the achievement of socially significant goals, provided that the rights and freedoms of the personal data subject are not violated.
7.6. The processing of personal data is carried out, access to which is provided to an unlimited number of persons by the personal data subject or at his request (hereinafter referred to as publicly available personal data).
7.7. The processing of personal data is subject to publication or mandatory disclosure in accordance with federal law.
8. Procedure for collecting, storing, transferring and other types of processing of personal data
The security of personal data processed by the Operator is ensured by implementing legal, organizational and technical measures necessary to fully comply with the requirements of the current legislation in the field of personal data protection.
8.1. The Operator ensures the safety of personal data and takes all possible measures to prevent unauthorized persons from accessing personal data.
8.2. The User’s personal data will never, under any circumstances, be transferred to third parties, except in cases related to the implementation of applicable law or if the subject of personal data has given consent to the Operator to transfer data to a third party to fulfill obligations under a civil law contract.
8.3. In the event of inaccuracies in personal data, the User can update them independently by sending the Operator a notification to the Operator’s e-mail address info@inquest.ae with the subject line "Updating personal data".
8.4. The period for processing personal data is determined by the achievement of the purposes for which the personal data were collected, unless another period is provided for by the contract or applicable law.
The User can at any time revoke their consent to the processing of personal data by sending the Operator a notification via e-mail to the Operator’s e-mail address info@inquest.ae with the subject line "Revocation of consent to the processing of personal data".
8.5. All information collected by third-party services, including payment systems, communication tools and other service providers, is stored and processed by the said persons (Operators) in accordance with their User Agreement and Privacy Policy. Subject of personal data and/or with the said documents. The Operator shall not be liable for the actions of third parties, including the service providers specified in this clause.
8.6. The prohibitions established by the subject of personal data on the transfer (except for providing access), as well as on the processing or conditions of processing (except for obtaining access) of personal data permitted for distribution, do not apply in cases of processing personal data in state, public and other public interests determined by the legislation of the Russian Federation.
8.7. The Operator ensures the confidentiality of personal data when processing personal data.
8.8. The operator shall store personal data in a form that allows the personal data subject to be identified for no longer than is required by the purposes of personal data processing, unless the storage period for personal data is established by federal law, an agreement to which the personal data subject is a party, beneficiary or guarantor.
8.9. The conditions for termination of personal data processing may be the achievement of the personal data processing purposes, expiration of the consent of the personal data subject, withdrawal of consent by the personal data subject or a requirement to terminate the personal data processing, as well as the detection of unlawful personal data processing.
9. List of actions performed by the Operator with the received personal data
9.1. The Operator collects, records, systematizes, accumulates, stores, clarifies (updates, changes), extracts, uses, transfers (distributes, provides, accesses), depersonalizes, blocks, deletes and destroys personal data.
9.2. The Operator carries out automated processing of personal data with or without receiving and/or transmitting the received information via information and telecommunications networks.
10. Confidentiality of personal data
The Operator and other persons who have gained access to personal data are obliged not to disclose to third parties or distribute personal data without the consent of the subject of personal data, unless otherwise provided by federal law.
11. Final provisions
11.1. The User can receive any clarifications on issues of interest regarding the processing of his personal data by contacting the Operator via e-mail info@inquest.ae.
11.2. This document will reflect any changes to the Operator’s personal data processing policy. The policy is valid indefinitely until it is replaced by a new version.
11.3. The current version of the Policy is freely available on the Internet at https://inquest.ae.
Optimization of the process of creating and sending emails
Task:
Create a service for optimizing the creation and sending of emails. The tool had to cover all aspects of email communication — from corporate communication to customer acquisition.
Result of the work:
Launch of the aimreply.com service
With the help of AImReply, users create personalized emails. The program helps to effectively solve problems related to email communications: it simplifies the process of generating mailings to attract and retain customers. The service ensures a high level of adaptation of emails to the goals and requirements of the user, which simplifies and speeds up communication for companies of any size.
What InQuest Agency has done
1. Market analysis
We started the project with an in-depth study of the email newsletter market and related technologies.
2. Competitor analysis
We assessed the key players in this area and their functionality in order to determine unique features that could distinguish the product from other services.
3. Design and development of the application
Developed the service functionality based on AI technologies so that it supported personalization of letters and was convenient for the user. We paid special attention to the interface so that the application was intuitive, and the creation of email campaigns was fast and effective.
4. Optimization of user interaction
Implemented functions that allow users to easily customize messages for specific needs and track the effectiveness of letters.
5. Testing and improvement
The application underwent comprehensive testing to eliminate technical problems and improve UX. Based on feedback from early users, we implemented additional functions that made the service even more convenient.
A mobile application that forms healthy habits in people
Task:
Create a mobile application that would help users with excess or underweight to form sustainable healthy habits through positive motivation and accessible functionality. The main task was to create a tool that, without counting calories, encourages users to follow a diet and an active lifestyle, offering a flexible bonus system for motivation.
Result of the work:
The DayDi service was launched
The application helps users prepare food according to recipes with individually calculated portions and do exercises to maintain activity. For completed tasks, users receive bonuses that they can spend on small dietary indulgences. DayDi’s approach emphasizes positive motivation, which makes it easier for users to stick to a healthy lifestyle and enjoy the process.
The application was launched in the App Store on June 22, 2023 and quickly took second place for the query "weight loss" in the US, which emphasizes the relevance and competitiveness of the product. To increase user retention, the monetization model was optimized, which increased LTV from $ 0.4 to $ 3 per user, and the application was localized into 15 languages to expand global coverage.
What InQuest Agency did
1. Market and competitor analysis
We conducted a comprehensive assessment of the weight loss and healthy habits app market, as well as a competitive analysis of existing solutions. We identified the unique needs of the target audience and formulated strategic goals for product development.
2. Concept and UX/UI design development
Specialists developed the concept of the application, focusing on positive motivation and ease of use.
3. Development and testing
The development team implemented the application, including personal recipes, exercises, and a bonus system. The application went through several stages of testing to ensure the correct operation of all functions.
4. Monetization and data analysis
After the first release, an analysis of monetization models was conducted, which showed opportunities to increase profitability per user. The optimization allowed us to increase LTV by more than seven times.
5. Localization and Scaling
To expand its global audience, DayDi is adapting for use in 15 new languages, opening up new markets and reaching users around the world.
Task:
To create an online platform that will simplify the process of foreign franchises entering the Russian market. It was necessary to develop a convenient and functional service for effective interaction between franchisors and potential franchisees.
Result of the work:
Launch of the online platform franchiser.ru
Customers of the platform received access to a variety of franchises, which significantly simplified the process of choosing and collaborating with international brands. The platform also offers tools for evaluating franchises and analyzing their business models. Thanks to the intuitive interface and well-thought-out filter system, users can easily find franchises that match their interests and capabilities.
What InQuest Agency has done:
1. Market analysis
We conducted a detailed analysis of the franchise market in Russia, as well as the needs of foreign franchisors wishing to enter the Russian market.
2. Competitor research
We studied existing franchise platforms, their strengths and weaknesses, and identified unique offers for our platform.
3. Concept development
Based on the information collected, a platform concept was developed, including key functions and a user interface.
4. Platform creation
The team developed a web application with a user-friendly interface adapted to the needs of the target audience.
5. Testing and improvement
After the launch of the platform, regular testing was conducted to identify and eliminate possible shortcomings, as well as optimize the user experience.
6. Marketing strategy
A marketing strategy was developed and implemented to promote the platform among the target audience, which included content marketing, SEO, and SMM.
7. User training
Webinars and seminars were held for franchisees and franchisors to help them better understand how to effectively use the platform.